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WestJet mobile app intranet tour

Webinar summary: In nine months WestJet’s intranet team went from a blank slate to launching a mobile app for employees. See the results and hear how they did it on the August 5th episode of Digital Workplace Live.

Show topic: Live tour of WestJet’s mobile app for employees
Date & time: Tues, August 5th  |  11:00 New York-EST · 16:00 London-GMT
Access: Guests can sign up for a one-time free guest pass. Subscribers and DWG members will receive login details via email.
One-time guest pass

How WestJet built its first mobile app for employees

When they started the project, the WestJet team had never built a mobile app before. Where do you start? What should the app do? How do we build it well? How should it connect to our enterprise systems?

The WestJet team encountered all these questions and many more. But through focus and strong product management methodologies they were able to go from a blank sheet of paper to a fully functioning, very popular mobile app for employees in just nine months. When the WestJet CEO demoed the app, he was fully impressed.

See the app and hear how they did it on the August 5th episode of Digital Workplace Live.

Guest presenter:

  • Calvin Symes (@symesc) – Manager, People Applications at WestJet
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An airline people love and employees love working for

WestJet isn’t just another airline.

The company’s mission statement reads “to enrich the lives of everyone in WestJet’s world by providing safe, friendly and affordable air travel”. This sort of mission recognizes that WestJet’s impact goes far beyond just profit and stakeholder returns.

A deep commitment to its employees and customer service has earned WestJet a plethora of awards and industry recognition, including:

  • Top spot in Waterstones’ study of Canada’s 10 Most Admired Corporate Cultures for four years.
  • Inducted into the Waterstone Hall of Fame in 2009.
  • Designated a J.D. Power Customer Service Champion in 2011 (one of two companies in Canada and the only airline to make the list).
  • Ranked third in Aon Hewitt’s Best Employers in Canada.
  • Chosen as the Canadian airline with the best flight attendants by
  • Chosen as Canada’s preferred airline multiple years.

This video is a great example of what makes WestJet special:

If you look at past episodes of Digital Workplace Live you’ll see an interesting pattern starting to emerge: some of the most thoughtfully implemented intranet examples come from companies with very special cultures and values. A recent intranet tour from SAS and another intranet tour from Suncor are both good examples.

Is a commitment to employees and to the “triple bottom line” a prerequisite for having a great intranet and strong digital workplace strategy? No. Is there some sort of correlation? You decide…

Join us for Digital Workplace Live on Tuesday, August 5th to see how a very special airline has launched a very special mobile app for employees.

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Digital Workplace Live – intranet and digital workplace insights in a monthly online broadcast

Digital Workplace Live is the unique online show from DWG. Going out live on the first Tuesday of every month it offers live tours and expert insights on intranets, social and collaborative software, mobile apps and the broader digital workplace. A subscription provides access to the monthly live shows as well as a vast archive of on-demand videos from past shows.Learn about subscribing to Digital Workplace Live.

About the author

Ephraim Freed, Communications Manager for the Digital Workplace Group (DWG)Ephraim Freed is a communicator and self-proclaimed “intranet nerd”.

Ephraim works at Riot Games now, but previously worked at DWG overseeing marketing, facilitating in-person & online member events and hosting our monthly webinar, Digital Workplace Live.

Prior to that, as a writer and professional services consultant for social intranet software company, ThoughtFarmer and managed internal communications and launched a social intranet at Oxfam America.

In his spare time Ephraim raises his two baby girls, goes trail running and plays many sports with great mediocrity.


  1. Hello,

    There was a URL provided at the end of the WestJet Live session today. Could you please provide the URL to that most recent finding?

    Thank you.

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