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In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."

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In "Recession-proof your Intranet strategy" I talked about some quick and simple ways to be
prepared to show how valuable your Intranet really is, when faced with possible
budget cuts or layoffs.

If after all you’re done, it looks like budget cuts are coming, you’ll need
to redraft your Intranet strategy for leaner times: 

  1. Instead of a costly redesign, re-assign budget toward content cleanup, archiving
         and targeting dead/broken links. It’s cheaper, and a side-effect will be improving search results.
  2. Instead of outsourcing design directions, I/A work or strategic planning, circle the wagons and conduct in-house card-sorts and strategy sessions.  Design may not be something you want to try at home, but leaving costly design changes until better days would be a wise move now anyway.
  3. Hire university interns: In busy, budget-rich times, managers may not have time to recruit and train up intern staff. But in lean times, this can be the only way to get more resources for way cheap. Interns are always a really valuable source of labor and future team members, so don’t forget them!
  4. Build your resources by recruiting in-house assistance: Offer employees in other
         groups a chance to broaden their skills with Intranet management experience. Doing a “swap” or temporary assignment is a good way for employees in other groups to expand their skills while bringing important “line of business” experience into your corporate team. You may need to work through HR or management to work
    out the details.
  5. Clean up and close down: Working alongside the IT department, focus on closing
         down outdated sites, cleaning up ancient content, and consolidating hosting environments.

About the author

Nancy Goebel - DWG's Managing Director for Member & Benchmarking ServicesNancy Goebel is DWG’s Managing Director for Member Services. In addition to heading up service delivery, she is responsible for member engagement, retention and growth. Nancy also sits on DWG’s Board of Directors.

Prior to joining the Digital Workplace Group, Nancy was a accomplished executive at JPMorgan Chase where she built and led a global team in desigining and implementing an award-winning intranet. She also led digital enablement and business re-engineering initiatives.

Outside work, Nancy is a wine maker, fundraiser, meditator, wife and mother of two.

Connect with Nancy on Twitter: @nancyatdwg or on Google +.

One Comment

  1. Enterprise Collaboration and Virtual Teams Report (February 29, 2008)

    The People Part of Enterprise Collaboration and Virtual Teams If you are planning a new collaboration strategy, Jason argues that you have to include email in your planning. “Email, whether we like or not, is the lowest common denominator other

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