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You are here: Home » Type of post » Rebranding » Governing the intranet inside and "outside" – Intranet Governance 2.0

Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!

In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."

Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.

At an IBF Member service review meeting this week, I listened to a discussion about whether it was "better or worse" to enable or prevent staff from using social software sites on the internet. One IBF Member talked about a useful document from the Trades Union Council in the UK about good practice in this area. Interesting debate but what does this really mean?

It strikes me that we are actually talking about is governance across three different online services:

  • The traditional/formal intranet
  • The less formal and flexible intranet including web 2.0 applications
  • The "intranet outside" including staff use of services such as Facebook

Thanks go to Richard Dennison from BT for the third area of the "intranet outside" and it is intriguing to view all three facilities as part of the tool set that employees use in their work and all three require some and different levels of governance.

The issue is not about banning the use of social software sites but understanding that they are effectively becoming part of the intranet landscape of the organisation and while available for us they do need to governed as part of the employer-employee relationship.

Let’s say our traditional intranet requires strictest governance: health and safety policy and HR self service needs to be correct and verifiable. The less formal "under web" can be more relaxed but still requires governance for meeting coporate standards and leaglity. The third area of intranets outside must meet standards of corporate reputation and brand/confidentiality/data security etc.

This is about appropriate governance across all intranet manifestations and that will allow organisations to include new internet based services – as well as new internal apps that arrive from the internet as blogs have done. Hopefully food for thought……

About the author

Nancy Goebel - DWG's Managing Director for Member & Benchmarking ServicesNancy Goebel is DWG’s Managing Director for Member Services. In addition to heading up service delivery, she is responsible for member engagement, retention and growth. Nancy also sits on DWG’s Board of Directors.

Prior to joining the Digital Workplace Group, Nancy was a accomplished executive at JPMorgan Chase where she built and led a global team in desigining and implementing an award-winning intranet. She also led digital enablement and business re-engineering initiatives.

Outside work, Nancy is a wine maker, fundraiser, meditator, wife and mother of two.

Connect with Nancy on Twitter: @nancyatdwg or on Google +.

One Comment

  1. I think the days of the ‘formal/official’ intranet may be numbered – in the same way as the organisational boundaries are being broken down. All content is now collaborative and could be hosted anywhere – inside or outside. As Intranet managers we need to be more radical in our thinking about how the governance frameworks will work in the future. Richard Dennison discusses this on his blog [], as do I []

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