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My last post Facebook behind the Firewall generated some interesting comments about motivating employees to participate in Intranet 2.0 type activities. About this time last year a popular rule of thumb emerged that said for a typical social media site:

  • 1% create
  • 9% modify or comment
  • 90% just read an lurk

But this is now looking inaccurate (sweeping statements are always inaccurate). A  recent McKinsey report on user-generated content (free registration to get full article) shows a much more nuanced spread for example:



There is also Forrester Research on contribution patterns that suggest much higher levels of involvement:


Admittedly, neither of these are directly about intranets, however, if your target community is only 100 people, they do give some hope that more than one person will create something.

About the author

Nancy Goebel - DWG's Managing Director for Member & Benchmarking ServicesNancy Goebel is DWG’s Managing Director for Member Services. In addition to heading up service delivery, she is responsible for member engagement, retention and growth. Nancy also sits on DWG’s Board of Directors.

Prior to joining the Digital Workplace Group, Nancy was a accomplished executive at JPMorgan Chase where she built and led a global team in desigining and implementing an award-winning intranet. She also led digital enablement and business re-engineering initiatives.

Outside work, Nancy is a wine maker, fundraiser, meditator, wife and mother of two.

Connect with Nancy on Twitter: @nancyatdwg or on Google +.

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