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In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."

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My last post Facebook behind the Firewall generated some interesting comments about motivating employees to participate in Intranet 2.0 type activities. About this time last year a popular rule of thumb emerged that said for a typical social media site:

  • 1% create
  • 9% modify or comment
  • 90% just read an lurk

But this is now looking inaccurate (sweeping statements are always inaccurate). A  recent McKinsey report on user-generated content (free registration to get full article) shows a much more nuanced spread for example:

 

 

There is also Forrester Research on contribution patterns that suggest much higher levels of involvement:

 

Admittedly, neither of these are directly about intranets, however, if your target community is only 100 people, they do give some hope that more than one person will create something.

About the author

Nancy Goebel - DWG's Managing Director for Member & Benchmarking ServicesNancy Goebel is the Digital Workplace Group’s Managing Director, Member Services & Strategic Partnerships.

During her tenure with DWG, Nancy has been involved in account management, benchmarking, research, blogging and executive producing Digital Workplace Live and DW 24.

Prior to joining the Digital Workplace Group, Nancy was a accomplished executive at JPMorgan Chase where she built and led a global team in desigining and implementing an award-winning intranet. She also led digital enablement and business re-engineering initiatives.

Outside work, Nancy is a wine maker, fundraiser, meditator, wife and mother of two.

Connect with Nancy on Twitter: @nancyatdwg or on Google +.

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