Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!
In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."
Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.
My last post Facebook behind the Firewall generated some interesting comments about motivating employees to participate in Intranet 2.0 type activities. About this time last year a popular rule of thumb emerged that said for a typical social media site:
- 1% create
- 9% modify or comment
- 90% just read an lurk
But this is now looking inaccurate (sweeping statements are always inaccurate). A recent McKinsey report on user-generated content (free registration to get full article) shows a much more nuanced spread for example:
There is also Forrester Research on contribution patterns that suggest much higher levels of involvement:
Admittedly, neither of these are directly about intranets, however, if your target community is only 100 people, they do give some hope that more than one person will create something.