Digital Workplace Logo


You are here: Home » Type of post » Rebranding » More on the challenges for intranet managers

Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!

In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."

Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.

Yesterday I started talking through the intranet managers ‘vicious circle’.  Today we’ll complete the circle and then look at some strategies to break it…

Large corporate intranets often grow through islands of different practices, where local business units develop the intranet to suit their local needs without necessarily considering the wider global needs of the organisation.  This fragmented approach hinders the development of an overall and shared governance model. Without overall governance it’s really tricky to have formal strategies in place, prioritise IT development and develop long term plans. 

From a user point of view, consistency in the use of an intranet is vitally important, preventing a user from having to re-learn or re-understand every new site they come across.  However this organic and unstructured approach makes it very difficult to enforce relevant standards and ensure this consistency.

Often good guidelines are developed, maybe by an intranet review project, a piece of consultancy, or by the central intranet team.  However if the resources and processes are not put in place to manage, police or enforce those standards on an ongoing basis, the intranet continues to become fragmented.

The intranet team typically spends time fire-fighting operational issues and trying to support dispersed publishers and encouraging them to keep to standards in an informal way, that many do not invest enough time and resource into forward planning and strategy development.

Without this the intranet struggles to be taken seriously by senior managers – and we are just back where we started!

The good news is there are many tips, tools and strategies out there to help break this cycle.  Several are detailed in DWG’s recent report, some key bullet points below;

  • Develop a formal strategy that shows the value of the intranet to the business
  • Communicate strategy upwards, sideways and downwards
  • Develop a governance model with clear roles and responsibilities
  • Enforce standards and guidelines
  • Ensure clear board level ownership of the intranet
  • Involve all relevant stakeholders in the development process

There are also many resources on the internet;

However you start to improve your intranet strategy development and governance, my personal tip would be to remember one thing, sometimes forgotten in the politics of intranet management, the USER.  Intranets which are managed through good governance, develop a consistent user experience, provide accurate up to date information and make life easier for the user can only be am improvement.

About the author

Nancy Goebel - DWG's Managing Director for Member & Benchmarking ServicesNancy Goebel is DWG’s Managing Director for Member Services. In addition to heading up service delivery, she is responsible for member engagement, retention and growth. Nancy also sits on DWG’s Board of Directors.

Prior to joining the Digital Workplace Group, Nancy was a accomplished executive at JPMorgan Chase where she built and led a global team in desigining and implementing an award-winning intranet. She also led digital enablement and business re-engineering initiatives.

Outside work, Nancy is a wine maker, fundraiser, meditator, wife and mother of two.

Connect with Nancy on Twitter: @nancyatdwg or on Google +.


  1. More on the challenges for intranet managers

    Helen Day has posted another article on the challenges for intranet managers. To quote: Yesterday I started talking through the intranet managers ‘vicious circle’. Today we’ll complete the circle and then look at some strategies to break it… Large co…

Leave a comment

You must be logged in to post a comment.

Are you ready for the digital workplace?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
Are you ready to connect with DWG?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
I hereby acknowledge that the Digital Workplace 24 Video Library is designated for my professional use alone and may not be shared with any other parties, in whole or in part, without express written permission from the Digital Workplace Group.