Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!
In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."
Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.
Jane McConnell offers an interesting commentary on Web 2.0 for intranets in Enterprise 2.0 – to be or not to be? Depends on how you approach it… and offers a 5-Step process for organizations considering Web 2.0 initiatives.
Her approach follows the kind of needs-driven steps that many would advocate when introducing new technologies. However, I’ve also seen an alternative approach work in some organisations that takes a more "labs" like approach. In these situations they don’t worry too much up-front about where the gaps are or what would make a good pilot. Instead they install relatively cheap tools, launch with a "this is a test site" health warning, and see what happens.
Without a great deal of publicity, but plenty of word-of-mouth, quite often the need finds the application rather than vice versa. i.e. something will start happening that is a great use of the tool but which would never have been visible to the intranet team in advance as a good pilot. From this, you can start to use these examples to build the business case for a more formally supported implementation.
If nothing happens, then you can try to recruit a pilot directly, or quietly shut it down and try something else – quite legitimate in the concept of a Lab.
I like this approach as it feels in the spirit of what Web 2.0 is about. It probably won’t work in very conservative cultures, and I wouldn’t recommend it in places where its hard to try things twice. But sometimes it can be an easier route than navigating the decision-making to work out needs up-front. And to be fair to Jane – this approach soon converges again with her Step 4.
Jane offers a final useful tip that warrants repeating:
"the 2.0 buzz does more damage than good in large organisations.
People get hung up on understanding the definitions then comparing it
to the 2.0 things they see on the internet rather than focusing on the
new functionalities it brings to people and organisations"