Digital Workplace Logo

News

You are here: Home » Type of post » Expert blog » 3D Internet – one to watch

Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!

In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."

Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.

There’s growing interest around what’s begin called the "3D Internet". Second Life has grabbed many of the headlines, though there are others such as Habbo Hotel. Some would say the whole area has been hyped –  there are 4.4M Secondlife users, not that many when you consider MySpace has 160M, and there are skeptics about the business model too. However, growth predictions are high and there are some interesting trends emerging from a business perspective.

IBM appears to be embracing the area, as recently reported by David Kirkpatrick of Fortune Magazine. He says:

By early January more than 3,000 IBM employees had acquired their own
avatars, and about 300 were routinely conducting company business
inside Second Life.

This sounds different to corporate intranets where conducting business behind the firewall is very much akin to conducting business in the safety of a company’s office. Here IBM is in effect operating in the leased office of someone else and holding meetings just for employees in SecondLife.

What you get with these worlds that something like a Web Meeting lacks is a sense of ‘being there’, including that feeling that hundreds or thousands of your colleagues are sharing the experience. This can be valuable for reinforcing a sense of company identity. Up to now, 3D technology has been too expensive for most companies to consider as  an internal communications channel, but could this be the start of a cost-effective extension to corporate intranets?

[Thanks to Paul, Angela and William from the IBF team for some useful leads].

About the author

Nancy Goebel - DWG's Managing Director for Member & Benchmarking ServicesNancy Goebel is the Digital Workplace Group’s Managing Director, Member Services & Strategic Partnerships.

During her six-year tenure with DWG, Nancy has been involved in account management, benchmarking, research, blogging and executive producing Digital Workplace Live and DW 24.

Prior to joining the Digital Workplace Group, Nancy was a accomplished executive at JPMorgan Chase where she built and led a global team in desigining and implementing an award-winning intranet. She also led digital enablement and business re-engineering initiatives.

Outside work, Nancy is a wine maker, fundraiser, meditator, wife and mother of two.

Connect with Nancy on Twitter: @nancyatdwg or on Google +.

3 Comments

  1. Here’s just some statistics for you to understand the scope of the Habbo community (because as you say, it hasn’t been in the headlines yet) – I’m commenting from Sulake, which is the company behind Habbo:
    – you can use Habbo to the full currently in 29 countries
    – the number of created Habbo avatars is over 74 million (compare to SL’s 4,4 million)
    – over 7,5 millio unique visitors go to Habbo every month (Nielsen Netratings)
    – Sulake, the company behind Habbo, has an efficient business model (micropayments + advertising)

    Reply
  2. Just for clarification, I’m not a skeptic of a virtual world business model and I’m actually quite bullish on microtransactions as a viable business model. I’m just skeptical of the Second Life platform maintaining its early leadership position given all of the other platforms that are about to launch that have better user experiences.

    Reply
  3. Zukunft: 3D-Internet

    Die nchste technologische Revolution im Internet kndigt sich an: dreidimensionale Welten, deren bentigte Software schon im Browser integriert ist. Ansgar Schmidt, Diplominformatiker bei IBM glaubt an einen neuen Umbruch im Internet: I…

    Reply

Leave a comment

Are you ready for the digital workplace?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
Are you ready to connect with DWG?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
I hereby acknowledge that the Digital Workplace 24 Video Library is designated for my professional use alone and may not be shared with any other parties, in whole or in part, without express written permission from the Digital Workplace Group.