Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!
In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."
Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.
There’s growing interest around what’s begin called the "3D Internet". Second Life has grabbed many of the headlines, though there are others such as Habbo Hotel. Some would say the whole area has been hyped – there are 4.4M Secondlife users, not that many when you consider MySpace has 160M, and there are skeptics about the business model too. However, growth predictions are high and there are some interesting trends emerging from a business perspective.
IBM appears to be embracing the area, as recently reported by David Kirkpatrick of Fortune Magazine. He says:
By early January more than 3,000 IBM employees had acquired their own
avatars, and about 300 were routinely conducting company business
inside Second Life.
This sounds different to corporate intranets where conducting business behind the firewall is very much akin to conducting business in the safety of a company’s office. Here IBM is in effect operating in the leased office of someone else and holding meetings just for employees in SecondLife.
What you get with these worlds that something like a Web Meeting lacks is a sense of ‘being there’, including that feeling that hundreds or thousands of your colleagues are sharing the experience. This can be valuable for reinforcing a sense of company identity. Up to now, 3D technology has been too expensive for most companies to consider as an internal communications channel, but could this be the start of a cost-effective extension to corporate intranets?
[Thanks to Paul, Angela and William from the IBF team for some useful leads].