MBI 2014 - Entry

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236 Votes

Since 2012, Wells Fargo’s in-house cross-functional team has been steadily reimagining Corporate HR intranet spaces. Spurred by a platform change from OpenText to SharePoint, we started from the ground up, auditing thousands of assets, revisiting business and communications goals, earning buy-in from and collaborating with dozens of stakeholders, and sitting down with end users. By focusing on team member needs and designing with data, we’ve rolled out intuitive, task-focused, modular designs that deliver consistent, structured, and actionable content. In these examples, you’ll see our approach to supporting and encouraging our 270,000+ team members nationwide as they get to know how their comprehensive benefits program works, manage today’s needs and plan for tomorrow, and take charge of their physical and fiscal well-being. By working together, we believe that we can achieve physical, emotional, and financial health, as individual team members and as a company. Globally, here’s a sampling of what the cross-functional team has accomplished so far:

  • Consolidating content and assets from disparate internal sites created a holistic, satisfying experience for team members.
  • Iterative workflow process emphasizes constant data reporting and user-testing including web analytics, card sorting, Treejack testing, first-click testing, usability testing, and A-B testing.
  • Data-driven architecture is rooted in real scenarios, tasks, and use cases.
  • “Learn” and “Take Action” model was applied to navigational elements to further aid team members’ ability to make quick yet informed decisions.
  • Modular design standards across the portal provide a clean, predictable user experience that integrates brand standards and can be later adapted to a wide range of use cases and lines of business.
  • Extended use of human elements in visuals created an inviting and relatable environment.
  • Clear, straightforward copy exemplifies the signature Wells Fargo voice and makes the website consistent, actionable, and inclusive to our diverse audience.
  • New promotional elements drive team member engagement with timely reminders, awareness of underutilized programs, and seasonal messaging.

Entry from:

Name: Marc Hannum
Company or organization: Wells Fargo

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