Peter Ceplinski (@peterjski)told us very honestly: IBM has a problem. While they’ve had one of the world’s leading social intranets for several years now, employee satisfaction with it has dropped precipitously.
So IBM’s solution has been to focus on a data-driven approach to intranet redesign. They’ve analyzed data about how users use the homepage and have collected oodles of other data.
IBM discovered that employees felt the interface and data was stagnant.
IBM’s solution has been to drastically simplify the intranet homepage based on their extensive data. They’ve identified three main uses of the homepage and designed a stimulating and simple homepage that helps people get what they need faster than ever.
What do you think of this new approach? How much data are you collecting about employees’ use of the intranet? Would it work to put a giant search box in the middle of your homepage?
A few other facts about IBM’s new intranet homepage:
- It’s lightweight, meaning it loads quickly
- They’ve guaranteed fast page times and virtually zero down time
- The homepage is built using responsive design, so it adapts to the content to any sized screen
A final note about IBM’s live tour: It was the first reference to Maslow’s hierarchy in the entire #DW24 show.