A little strategy with your social? Yes, please!

July 18, 2011 Updated: July 11, 2022 by

On the next IBF Live, we invite Accenture and Covidien (formerly Tyco Healthcare) to compare notes on their enterprise social strategies. And Modus Associates also pays us a visit to share the highlights of their award-winning strategy project for the Cleveland Clinic intranet.

Join us Tuesday, August 2nd on IBF Live for another month of intelligent, fun discussion about intranets and the digital workplace. Paul Miller, CEO of IBF, will host the show, along with guest hosts, Gia Lyons,  Strategic Advisor and Jive Business Community Manager at Jive Software and Robert Rose, Chief Troublemaker at Big Blue Moose.

First on deck, Steve Kaukonen and Steve Berzins from the Accenture Social Learning team will show us how the Knowledge Exchange sub-portal encourages a culture of knowledge sharing by rigorous analysis and measurement of collaborative behaviors in the company. We’ll also take a look at the various tools they’ve developed to deliver highly personalized content and recommendations; and finally we’ll discuss their adoption strategy and see some of their marketing and communications content.

Up next, Roy Wilsker from Covidien will give a tour of Pulse Connect, Covidien’s Jive-based collaboration platform. He’ll sketch out the intranet history at Covidien, and describe events that drove the decision to go with the Jive platform for collaboration (spoiler alert: mergers, acquisitions and a fragmented intranet landscape). Roy is an IT guy who understands that it’s not about the technology… it’s about the people. In fact, one of Roy’s mantras is: “It’s not a tool; it’s a community.”

Rounding out the discussion, we have Scott McDonald from Modus Associates to tell us about his intranet strategy project with the Cleveland Clinic, which went on to win an honorable mention at the first User Experience Awards. Scott will join us with Leslie Chom from the Cleveland Clinic to discuss the decision to start with a strategy project; then move on to planning; and finally, execution. Scott and Leslie will also share the solution highlights, including mobile and social strategies, as well as their phased implementation roadmap.

If you are already an DWG member or an IBF Live subscriber, you can get the login details on the extranet (no need to register in advance). If you miss IBF Live or want to watch it again, you can view this or prior episodes via on-demand playback.

Guests can sign up for a free guest pass, but hurry, there’s limited seating. Don’t miss out!

Meet the Studio Guests

Gia Lyons is Strategic Advisor and Jive Business Community Manager at Jive Software. Gia has been developing, providing consulting services for, or selling socio-collaborative solutions since 1996. She spent four years as a collaborative application instructor and developer for Whittman-Hart, another eight years as a socio-collaborative technical specialist and evangelist for IBM, serving large organizations in the Americas. Gia joined Jive Software in June 2008 as a strategic consultant, crafting custom-fit Jive Social Business Software adoption implementation strategies for her clients’ employees, partners, and customers. Gia also serves as the Jive Business Community Manager, where she’s putting into practice Jive Consulting’s community management methods and frameworks. She holds a Bachelor of Arts degree in Organizational Communication from the University of Tulsa, and has spoken at many conferences, including Enterprise 2.0, KMWorld, and Social Fresh. Connect with Gia on Twitter or LinkedIn.

Robert Rose is Founder and Chief Troublemaker at Big Blue Moose. A recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. Robert is also the Strategist in Residence and Brand Advisor for the Content Marketing institute, a featured writer and guest blogger for the online magazines iMedia Connection, Fierce Content Management and CMSWire and the co-author of the book “Enterprise 2.0 How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually. Robert is currently a Research Fellow with Coburn Ventures, a community of experts discussing and innovating current trends in Technology and investing. He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service. Robert is a frequent keynote speaker, advising top professionals in the successful strategy of content marketing and Web site management. Robert was named #18 in the list of top 25 content strategists in the U.S. by the LavaCon Conference and MindTouch. Connect with Robert on Twitter  or LinkedIn.

Steve Kaukonen is a Senior Manager within Accenture’s Social Learning team.  His current role is focused on instilling a culture of collaboration and knowledge sharing throughout the organization – simply put, how to get people to have the proper collaborative behaviors by being aware of why it is important, what is available, and how to actively engage in collaborating.  He has been with Accenture for 19 years – 15 years focused within KM.  Steve is based out of Accenture’s Detroit office. Connect with Steve on LinkedIn.

Steve Berzins is a manager on the Social Learning team at Accenture. Based in St. Charles, IL, Steve is responsible for the defining requirements for Accenture’s internal knowledge sharing and community applications. He also specializes in the broader user experience of the application. He has been with Accenture for 15 years, with a past experience designing, building, and managing online training. Connect with Steve on LinkedIn.

Roy Wilsker is Senior Director, Technology Planning for Covidien, a $10 billion global healthcare products leader.  He is helping to lead his company’s efforts to drive innovation and collaboration and had been involved with all phases of the selection, piloting, and implementation of Covidien’s Jive SBS based environment. In addition to his Enterprise 2.0 related efforts, he is also working on a number of strategic business enablement projects including the implementation of a global CRM system, mobile application development, and next generation medical devices and systems. Connect with Roy on Twitter or LinkedIn.

Scott McDonald is an Internet strategist, entrepreneur and co-founder of Modus Associates, an Internet strategy and design consultancy based in New York City. Prior to founding Modus in 2002, Scott was a strategist with the New York office of Scient Corporation  and creative supervisor at Young & Rubicam’s Brand Dialogue interactive group. Scott has led high-profile intranet design projects for Coldwell Banker Real Estate Corporation., Comcast Corporation, NBC Universal, Pfizer Global Manufacturing, Cleveland Clinic and the United States Architect of the Capitol. He and Modus are the only two-time agency winners of the Nielsen Norman Group’s Intranet Design Annual: Year’s 10 Best Intranets. He is a graduate of Hobart College and Boston University School of Law, and serves on the board of advisors of two Internet start-ups. Follow him on Twitter or LinkedIn.

Categorised in: Collaboration, DWG24, Strategy & governance

Paul Miller

Paul Miller is Chief Creative Officer and Founder of the Digital Workplace Group (DWG), rated by the Financial Times in 2020, 2021 and 2022 as one of the UK’s leading management consultancies in digital transformation. He is a business and social entrepreneur. His latest book is ‘Nature of Work – The new Story of Work for a Living Age’ (co-authored with Shimrit Janes). His previous book, ‘The Digital Renaissance of Work: Delivering digital workplaces fit for the future’ (co-authored with Elizabeth Marsh), was shortlisted for the Management Book of the Year 2016 Award. Paul’s previous book, ‘The Digital Workplace: How technology is liberating work’, helped to popularize and explain the term “digital workplace”. Paul has given many inspirational talks on the digital future of work, for audiences at Microsoft, IKEA, Google, Accenture, Harvard Business Review, Cisco, European Commission, IMF, Adobe and Oxford University.

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